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Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach

The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.

Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds.

Unbrandable is the guide, as much as there can be one, to imitating these companies’ successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place―among them, Berlin and Sao Paulo―that flourishes on unbrandable principles.

• Sales Rank: #2958804 in Books
• Published on: 2015-07-14
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .80" w x 6.90" l, 1.23 pounds
• Binding: Flexibound
• 184 pages

Review
“[Outlining] the world of ‘unbrandables,’ both unbrandable people, a new consumer group that rejects inauthenticity and materialism, and unbrandable brands, those products that have found a way to connect with these consumers . . . this work offers a provocative discussion on how consumers and brands interact and will satisfy those interested in marketing, advertising, or consumer behavior.” (Library Journal)

“Adam N. Stone has identified a subculture that refuses to crow up, settle or sell out. But will they buy in? To answer that question, Stone defines the space where brands must operate if they are to reach the unbrandables.” (Communication Arts)

About the Author
Adam N. Stone, aka King Adz, is a filmmaker, author, and creative director of 100proofTRUTH, an online magazine that celebrates urban culture. His previous books include The Stuff You Can’t Bottle.

Most helpful customer reviews

1 of 1 people found the following review helpful.
It's like a 20 year old male who reads Men's Health ...
By douglas m. aaron
I drove my new Mercedes "Brand" to the public library "non-brand" so my daughter could get some books. I saw this and was intrigued. After reading three quarters of it I couldn't continue. It's like a 20 year old male who reads Men's Health and has to dedicate his life to living the "healthy way" by forgoing life itself.

0 of 0 people found the following review helpful.
Nice read, good perspective, but a bit incomplete.
By Brian W. Jones
I really enjoyed this book and all of the potential it had. It brought up a lot of interesting thoughts and perspectives that had me evaluating my own role working with brands. There were some nice case studies and vignettes, while some others that just seemed to drop off without making a complete point. Also the definition of "unbrandables" seemed contradictory at times. I would consider Stüssy a text book example of a strong brand—authentic—but a very successful brand in any traditional ways.

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[L183.Ebook] Download Ebook Oxford Russian Dictionary: Russian-English / English-RussianFrom Oxford University Press

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This fourth edition of the Oxford Russian Dictionary is guaranteed to continue to be a leader in its field. This dictionary is an invaluable text for any serious student of Russian, or any Russian native speaker learning English. This fully updated and revised edition includes new supplementary material with a correspondence section, grammar help, and special treatment of commonly used but tricky words. The text has also been updated with thousands of new English and Russian words, especially important given changes in language and culture over the last few years. The dictionary is more accessible than ever for those struggling to master Russian--words are now shown in context to help users select the most appropriate translation. In addition, American English coverage has been greatly expanded. It remains the reference for Russian and English-speakers alike.



· 500,000 words, phrases, and translations



· Includes hundreds of new words, in both Russian and English



· NEW Correspondence section and cultural notes



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• Sales Rank: #146923 in Books
• Published on: 2007-05-28
• Original language: English, Russian
• Number of items: 1
• Dimensions: 7.90" h x 2.30" w x 10.50" l, 4.89 pounds
• Binding: Hardcover
• 1322 pages

Review
`Review from previous edition Visually different, in that there are now three columns per page rather than two, and headwords appear in a new, bolder, and somewhat larger font. The practical result is that one now finds words faster and with greater ease.' Forum for Modern Language Studies

`An enormous amount of lexicographic resourcefulness invested in the dictionary's macro- and microstructure, a very high degree of technological sophistication.' The International Journal of Lexicography

Language Notes
Text: English, Russian

About the Author
Marcus Wheeler is Professor of Russian at the Queen's University of Belfast. Colin Howlett has been professionally involved in the field of Russian lexicography and translation since the early 1970s, during which time he has advised on and contributed to a number of Russian dictionaries produced both in Russia and the West.

Most helpful customer reviews

67 of 73 people found the following review helpful.
EXCELLENT Reference !!!!
By A Customer
I had used three other Russian/English dictionarys but this has it all. It even has some 4 letter words you might find offensive. My wife is Russian and our communication has improved because of this fantastic dictionary. The meanings of words have been well researched and are translated exactly. I would recommend this reference for anyone learning Russian or for the Russian needing an English word equivilant.

36 of 39 people found the following review helpful.
An excellent reference
By R. Aponte
As a Russian translator in the U.S. military, I have used this edition as well as earlier ones in my work, and I have to say that this is an improvement upon the others, which were already very good. A question for the reviewer who wrote that the back cover contained spelling mistakes in Russian: Where are they? I know the spelling system of the language quite well, and reading the back cover several times, I could find neither spelling mistakes nor incorrect case endings. As for word choice in Russian, it could be that native speakers would have phrased some things differently (as a non-native speaker, it's hard for me to judge), but the Russian text is certainly grammatically correct and the meaning is clearly conveyed.

47 of 53 people found the following review helpful.
Helping you decide if this is the best for you.
By Alex
I would like to clarify some points mentioned below by other reviewers. First of all it is true that the Russian pronunciation is not given, but neither is it given in any other English-Russian dictionary that I know of, or, for that matter, in any Russian dictionary. This is because in Russian each sound is pronounced like it is written. So basically you have to learn the Russian alphabet. So this is not for real beginners. One can't blame the dictionary for this because it was created as an aid, not a teaching course. Still there are some grammatical rules you'll have to learn if you want to pronounce the Russian words correctly, not too difficult rules in my opinion. Basically it all comes down to the accent (very simple stuff). I will resist giving you examples and instead I will give you the websites where you can learn for yourself. If one wants to learn Russian from scratch (or almost from scratch) I recommend that he visits these two websites. They are free and they should be useful if the person wants to know if he really wants to pursue learning Russian before spending money on books, it will help him decide whether he is sure that he is serious about this.

To recite the Russian alphabet: [...]

Russian grammar and to learn how the letters of the Russian alphabet are pronounced in context:

[...]

After studying the above websites I would recommend, for the beginner, to buy books like "Russian Course, The New Penguin : A Complete Course for Beginners", or "Russian Stories (Russkie Rasskazy): A Dual-Language Book" if he is more advanced.

Like with any language the real difficulty is memorizing and learning the actual words, not the grammar.

But a person can spend his entire life as a native English-speaker and still find some words that are outside of frequent usage that he doesn't know how to pronounce; this will never happen with languages like Russian or Greek. Thus the grammar is a bit more difficult to learn in those languages but it serves you for life.

I agree that this dictionary is insufficient if you're reading heavy literature. But if you know enough Russian to read Dostoyevsky then you should know enough Russian to be able to visit an online Russian bookstore (like [...] or [...] or [...]) and find a good multi-volume Russian dictionary for yourself.

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[U692.Ebook] Download Made in the USA: The Rise and Retreat of American Manufacturing (MIT Press), by Vaclav Smil

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"There's no author whose books I look forward to more than Vaclav Smil." -- Bill Gates

In Made in the USA, Vaclav Smil powerfully rebuts the notion that manufacturing is a relic of predigital history and that the loss of American manufacturing is a desirable evolutionary step toward a pure service economy. Smil argues that no advanced economy can prosper without a strong, innovative manufacturing sector and the jobs it creates.

Smil explains how manufacturing became a fundamental force behind America's economic, strategic, and social dominance. He describes American manufacturing's rapid rise at the end of the nineteenth century, its consolidation and modernization between the two world wars, its role as an enabler of mass consumption after 1945, and its recent decline. Some economists argue that shipping low-value jobs overseas matters little because the high-value work remains in the United States. But, asks Smil, do we want a society that consists of a small population of workers doing high-value-added work and masses of unemployed?

Smil assesses various suggestions for solving America's manufacturing crisis, including lowering corporate tax rates, promoting research and development, and improving public education. Will America act to preserve and reinvigorate its manufacturing? It is crucial to our social and economic well-being; but, Smil warns, the odds are no better than even.

• Sales Rank: #633637 in Books
• Published on: 2015-08-21
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .69" w x 6.00" l, .0 pounds
• Binding: Paperback
• 280 pages

Review

There's no author whose books I look forward to more than Vaclav Smil. With his vast knowledge of science and energy, history and business, he brings new insights to every topic he examines.

(Bill Gates)

Another irreplaceable entry in Smil's chronicling of the modern world. If anyone needs help understanding why making 'things' still matters in a digital world, start here. The US position as the world's reserve currency probably rests on the outcome.

(Michael Cembalest, Chief Investment Officer, JP Morgan Asset Management)

Vaclav Smil is one of our time's most insightful, thorough, and prolific analysts on the history and state of technology, humanity, and industry. Every book Smil has written has made an important contribution, but none may be more important, more timely than Made in the USA. Smil's fascinating and lucid exploration of the history and state of manufacturing in America comes at a critical time and should be the starting point for any discussion about the future for the USA.

(Mark P. Mills, Senior Fellow, Manhattan Institute)

About the Author

Vaclav Smil is the author of more than thirty books on energy, the environment, food, and the history of technical advances, including Harvesting the Biosphere: What We Have Taken from Nature, published by the MIT Press. He is a Distinguished Professor Emeritus at the University of Manitoba. In 2010 he was named by Foreign Policy as one of the Top 100 Global Thinkers.

Vaclav Smil is a Distinguished Professor Emeritus at the University of Manitoba. He is the author of more than thirty books, including Harvesting the Biosphere: What We Have Taken from Nature and, most recently, Made in the USA: The Rise and Retreat of American Manufacturing, both published by the MIT Press. In 2010 he was named by Foreign Policy as one of the Top 100 Global Thinkers. In 2013 Bill Gates wrote on his website that "there is no author whose books I look forward to more than Vaclav Smil."

Most helpful customer reviews

33 of 36 people found the following review helpful.
Really dry and full of useless information
By Todd
Sure, there are some really interesting insights. Sure, Bill Gates recommends it.

But, you know what? I had to slog through it, and I'm normally fascinated with economics.

Here's why: Smil draws some really interesting insights from economic data, but decided to include all of that economic data in pretty much raw text. There's narry a graph or chart in the entire book, but rather entire pages full of "In 1980, the United States' GDP was $3.7 trillion. In 1981, it was $3.9 trillion. In 1982, it was $4 trillion. This represents a 9% growth over 3 years."

There's a reason graphs were invented: to show numerical data in a way that's easier to understand at a glance. If Smil re-wrote the book with this one fix, it would be a quarter the length and actually enjoyable to read.

Until then, don't bother.

11 of 12 people found the following review helpful.
A top-notch historical-scientific book with past accomplishments to emulate, and business strategy pitfalls to avoid
By Chad M
I was pretty sure I would appreciate this book even before I bought it, since Prof. Smil's track-record for books is impeccable. Since the future of U.S. manufacturing and its essential role for U.S. energy security is of interest to me, I decided to look at the broad picture that Prof. Smil provides here. In particular, I am interested in how a combination of solar thermal infrastructure and advanced nuclear power stations -- all U.S. built -- will improve U.S. security, prosperity, and climate stability. To understand where we need to go, and how to get there, an expertly written and comprehensive history needs to be understood.

After reading the book I grasped the high growth years and the key role of electricity generation in the late 1800s, the U.S. leadership in many fields in the 1950s and 60s (truly impressive in light of today's competition with China and Western Europe), and the gradual (and sometimes steep) decline in the 70s and 80s.

Just as in his other books, Prof. Smil has a way of presenting insights that few realize, just a few here are: the overall increase resource intensity in spite of the common idea that an information economy and computers reduce resource consumption; the narrative showing US federal government and semiconductor chip company R&D alliances (a partial model for U.S. energy infrastructure alliances in the future?). Finally, there is Prof. Smil's partly inspiring and partly foreboding last chapter of the book.

4 of 4 people found the following review helpful.
Manufacturing vs service economy
By robrrt thoburn
Provides well documented review and historical significance of manufacturing in the development of the US economy and compares it with other nations. Has a well-reasoned argument for building our economic base as an important corner-stone of the economy. Automation will prevent huge increases in employment, but will likely help provide jobs for properly trained workers. The Walmart's of the country have little loyalty to the country seeking only to maximize profit by seeking the lowest cost labor. This being the case we need to find ways to encourage companies to sell products from here and return capital here to bring the trade deficit back into balance.The imbalance in manufacturing and service and consumption appear to be creating areas of economic illness.

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In the beginning of the year 1920 I happened to be living in the Siberian town of Krasnoyarsk, situated on the shores of the River Yenisei, that noble stream which is cradled in the sun-bathed mountains of Mongolia to pour its warming life into the Arctic Ocean and to whose mouth Nansen has twice come to open the shortest road for commerce from Europe to the heart of Asia.

• Sales Rank: #4472261 in Books
• Published on: 2015-06-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .30" w x 6.00" l, .41 pounds
• Binding: Paperback
• 130 pages

About the Author
Antoni Ferdynand Ossendowski (May 27, 1876 - January 3, 1945) was a Polish writer, journalist, traveler, globetrotter, explorer and university professor. He is best known for his books about Lenin and the Russian Civil War, a war in which he took part.

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24 of 24 people found the following review helpful.
F. Ossendowski's Journey Through Mysterious Asia.
By New Age of Barbarism
_Beasts, Men and Gods_, reprinted by Kessinger Publishing, is Ferdinand Ossendowski's fascinating account of his adventures and travels in northern Asia; Siberia, Mongolia, Tibet, and China, in an effort to flee the Red army of the Russian revolution. Dr. Ossendowski was a scientist and writer who lived for a time in Siberia when the Russian revolution broke out. It came about that he became suspected of being a counter-revolutionary and thus had to flee his home one day into the forests. There he began his adventures as related in this book, where he met up first with a murderer and later with various peasants along the way. Eventually, Ossendowski joined the White forces in Mongolia who opposed the revolution and the Bolsheviki. Much of the book is spent relating the various political events that occur in the "heart of Asia" involving Russia, China, Mongolia, and Tibet, and the relations between these nations. The book becomes interesting however when Ossendowski begins to relate the tales of the Buddhist religion of Mongolia. He encounters many of the Lamas, holy pontiffs, and doctors of this religion and relates tales of the Dalai Lama in Lhasa in Tibet, as well as tales of various fortune tellers, poisoners, and soothsayers. Ossendowski also encounters "the Living Buddha", the King of Mongolia, who has become blind through excessive drinking. The Living Buddha is chosen from among the peasants as the incarnation of the Living Buddha in a child (his soul having passed into another body after the death of the previous Living Buddha) and this child is taken to be reared by the Lamas. The Living Buddha relates a special prophecy for all of Asia, which Ossendowski records. In addition, Ossendowski becomes fascinated with tales of a mysterious subterranean kingdom called Agarthi (similar to the kingdom of Aggartha noted by another writer Saint-Yves d'Alveydre in his _Mission de l'Inde_) which can be reached by passageways from throughout the world. In Aggarthi the King of the World or Brahytma lives along with his two assistants, Mahytma (who knows the purposes of future events), and Mahynga (who rules the causes of these events). From what Ossendowski is able to piece together of this legend, many have travelled to the kingdom of Agarthi, returning with much scientific knowledge. In addition, in 1890 the King of the World appeared in a temple to make a special prophecy regarding Asia and the world in the coming century. There he noted that many events and cataclysms would occur, followed by the emergence of those who dwell in the subterranean kingdom into the upper world. Ossendowski's adventure ends at this point, with him travelling to Peking in China and eventually making his way back out of Asia to Europe again. Ossendowski wonders what will happen when Asia rises up to meet Europe in the coming century. This book which has proven itself to be prophetic has remained popular with esotericists ever since. It remains a fascinating travel adventure which occurs at an historic moment, the coming of the Russian revolution and the rise of the communist state at the beginning of the twentieth century.

11 of 12 people found the following review helpful.
A must read travel narrative
By Sergey Radchenko
Ossendowski offers a healthy combination of facts and fantasy in his absorbing account of adventures and misadventures in Russia and Mongolia. So much has been said and written about Beasts, Men and Gods - what is to be added?

First, his worldview: read for a thorough anti-Bolshevik perspective on the Russian revolution;

Second, his fascination with Buddhism and the ideas of pan-Asianism, which he shares with Ungern.

Thirdly, a keen eye for Asia's promising prospects; in his philosophical discourse Ossendowski warns about the imminent rise of "Asia" as a mighty opponent to Old Europe.

Ossendowski's discussion of the life and times of the Mongols is very perceptive; his description of the customs of the people, lamaist religious practices, etc - is very detailed and interesting.

Of course, his glorious adventures in Tibet and Mongolia should be taken with a grain of salt, while the whole last part about the underground "King of the World" might interest mystics, though even this part offers a glimpse into the Mongolian society with its remarkable fusion of beliefs and superstitions.

11 of 12 people found the following review helpful.
More adventures than Marco Polo...
By Bearcat
He writes about his actual adventures trying to stay alive during the Russian Revolution. The things he experienced are incredible, and offer a fantastic first-hand view of Russia and Siberia during those tragic times.

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[R939.Ebook] Download PDF Marketing Research: An Applied Approach, by Naresh K. Malhotra, David F. Birks, Peter Wills

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• Sales Rank: #2447627 in Books
• Published on: 2012-08-28
• Original language: English
• Number of items: 1
• Dimensions: 10.25" h x 7.50" w x 1.50" l, 4.25 pounds
• Binding: Paperback
• 1037 pages

About the Author
Dr Naresh K. Malhotra is Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He has consulted for business, nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management, Asia Best B-School Award. Dr David F. Birks is a Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research. Peter Willsis the Chairman of Snap Surveys who are based in the UK and the USA. He is an Honorary Fellow at the University of Winchester and the Chairman of the Association for Survey Computing, the world's leading society for the advancement of knowledge in software and technology for research surveys and statistics.

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[G758.Ebook] Download PDF The Prosperous Coach: Increase Income and Impact for You and Your Clients, by Steve Chandler, Rich Litvin

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Show your clients what they cannot see.
Say to your clients what no one else would dare to say.
And you will have all the clients you ever desire.

Whether you are a new coach or you already have a six-figure coaching practice, The Prosperous Coach will show you how to:

• Access a set of tools you can use to begin creating your own clients immediately
• Sign clients you love while maintaining your integrity
• Match your unique skills and talents with the clients you serve
• Develop a system that works for you for referrals and new clients, time after time
• Make bold, life-changing proposals
• Move beyond the deep-seated beliefs that hold most coaches back from success for themselves and their clients
• Overcome—forever—the two levels of fear that coaches face
• Move from people-pleasing to powerful service
• Be a world-class coach with highly committed clients

And so much more...

Praise for The Prosperous Coach:

"A must-read for every coach. Rich Litvin and Steve Chandler offer a revolutionary approach to creating a career and business that you love. No internet marketing. No email list. Just one great relationship at a time."
-- Marci Shimoff, #1 NY Times best-selling author of Happy for No Reason

"The sad truth of the coaching industry is that many of the most caring people give up after a time because they can’t make enough money to survive and thrive. Steve Chandler and Rich Litvin are on a mission to give every coach the chance to succeed on their own terms."
-- Michael Neill, founder of Supercoach Academy and author of The Inside-Out Revolution

"The Prosperous Coach grabs you by the collar in Chapter 1 and doesn’t let go. My heart is still racing. This is one of the most direct, bold, and provocative books I’ve ever read. You are doing your clients a disservice if you don’t finish it and act upon it immediately."
-- Derek Sivers, founder of CD Baby and author of Anything You Want

"Once in awhile a book comes along which gets you to focus on what really matters – human relationships! The Prosperous Coach is one of those rare gems which inspires, challenges, and allows for no excuses. Its contrarian approach may yet change your business and your life for the better. Grab a copy now!"
-- Shama Kabani, best-selling author of The Zen of Social Media Marketing

"Rich Litvin and Steve Chandler are business thought leaders who count. They shatter the myth that you can’t create wealth whilst making a big impact on people’s lives."
-- Chip Conley, founder of Joie de Vivre Hotels and author of Peak

"In The Prosperous Coach, seasoned pros Rich Litvin and Steve Chandler reveal the secrets that have catapulted them and their clients to outrageous success."
-- Mandy Evans, author of Emotional Options

"Rich and Steve have written a fantastic field-guide for creating a successful coaching practice."
-- Jamie Smart, author of Clarity

"Litvin is a rare breed: a world-class coach who is also an expert at understanding the business of coaching."
-- Dr. Sean Stephenson, author of Get Off Your BUT

"This book will shake you up. It will challenge you. You will have to show up and serve boldly in order to get the results they promise. And why wouldn’t you?"
-- Molly Gordon, Master Certified Coach

"The Prosperous Coach should be mandatory reading for anyone considering a coaching career or joining a coaching program."
-- Bryan Franklin, Top 1% Executive Coach

"What Chandler and Litvin get is the law of crushing it as a coach. You practice these disciplines – you crush it. Period."
-- Chris Dorris, Personal Transformation Coach

"Chandler and Litvin are the best in the world at supporting coaches to build a prosperous practice."
-- Christine Livingston, Executive Coach

• Sales Rank: #31764 in Books
• Published on: 2013-04-30
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .62" w x 6.00" l, .82 pounds
• Binding: Paperback
• 274 pages

Most helpful customer reviews

48 of 50 people found the following review helpful.
A must-read for anyone who works with clients
By Danielle Turkin
While this book is targeted toward coaches, anyone who serves clients will *greatly* benefit from reading this book.

Litvin and Chandler will challenge your fears and excuses ("They can't afford it." "I'm not worth that much." "I don't know how to set fees." "I don't know who to talk to." "I don't have a website.") and show you what to do instead.

And, in chapters 13 and 14, you'll learn 18 disciplines to build a healthy client roster. These two chapters alone are worth purchasing the book. My favorites are #1: Sell the experience, not the concept. and #15: Leave the conversation in the context of possibility, not the context of affordability. The concepts seem simple, but will require some practice to really integrate them into your process.

The chapters are short and written in an easy, conversational tone. I know I'll be referring back to this book often!

35 of 36 people found the following review helpful.
Excellent book, contradicts itself sometimes, but the point gets made.
By Scott
This is an excellent book for any coach to read. His method of "creating clients" is how just about any high-earning consultant got to where they are. They recognized that what they have, holds value, and then got really good at selecting only those who were worthy of receiving that value. At it's core, it's scarcity marketing. Sometimes a product or service perceived value is directly related to the price paid.

The good:
-Inspirational. If you're struggling to get clients, this is a great book to read.
-He shares his method of creating high earnings, with high impact clients. I also like that he says it is his path, and what worked for him might not be the right way for you. He gives you permission to find what works for you, but also shares what has worked for him.
-He drills into you that you can't be needy as a coach. He doesn't spell it out, but being needy de-values your coaching. Be selective, turn down clients that aren't a good fit, and make sure your potential clients are invested. If they aren't, challenge them.
- Within the book you can decipher his method of creating clients, however I don't know if even Rich understands the methodology behind why this works. He creates scarcity and has a high rate, which raises his perceived value.

The bad:
He has some hyperbole in there about how you should not market, not e-mail, don't go to networking events, don't cold call people. After stating this advice, 2 pages later he tells you to call someone right now. He calls it "having a conversation." Semantics my friend. He also has some examples of e-mailing people, which he also says not to do multiple times, but I think does a fair job of showing how e-mail should be used to add value to the client, and/or get them on the phone. Nothing else. He never states this explicitly thought. He is very good at explaining what has worked for him, but it would have been nice if he explained the selling/marketing/psychological techniques behind why this works.

Overall I would recommend it. It was very inspiring, and I believe will help me differentiate myself as a coach.

37 of 39 people found the following review helpful.
The Practice Development "Bible" for Coaches and Consultants
By Sandy Schussel
People pay Steve Chandler and Rich Litvin tens of thousands of dollars to be taught and coached on the concepts in this book.

It blasts away the idea that coaches need to be out "selling" their services through mass marketing and sales calls, and shows them how to boldly enroll all the clients they want at fees they deserve, by showing up as the professionals they are and offering to serve people.

Don't try to sell the 'concept' of coaching... Don't cold call... Fill your week with conversations that lead to coaching clients... Let them experience what you can do for them...

As a client and student of both authors, I was blown away at how much they give away in this book. It's EVERYTHING they've taught me--and then some. They don't hold back. And what I've learned from them has resulted in my being able to relax and make a great living as a coach.

One more thing--many of my clients are advisors, attorneys and consultants, and the ideas in this book have helped them grow their practices, too.

Buy this book, do what they say, and you'll have the kind of coaching or consulting practice you thought was just a dream.

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